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Impulse Media Plus Design  Cookie Policy

This Cookie Policy forms part of our Privacy Policy and should be read together with our Terms of Use.

Like most companies, when you visit or interact with the Impulse Network, we and our service providers may use cookies and other tracking technologies for storing information, including pixels (also known as a “web beacon” or “clear GIFs”), local storage, and device identifiers, to help provide, protect and improve the Impulse Network. For example, to save your preferences, personalize content, target ads based on your interests, combat fraud and abuse, and streamline the functioning of and your access to the Impulse Network.

This policy explains how and why we use these technologies and the choices you have. We use “cookies” and “similar technologies” interchangeably to refer to all of these technologies.

What Are Cookies?

Cookies are small text files placed on your computer, phone, or other device when you visit websites and are used to record information about your activity, including the pages you view, the content you view, ads you click on, your settings, and other actions you take on the Impulse Network.

Cookies can be “persistent” or “session” cookies. Persistent cookies stay on your device for a set period of time or until you delete them, while session cookies are deleted once you close your web browser.

Similar Technologies

We use other data collecting technologies with similar functionality as cookies, including pixels, local storage, and device identifiers. While the specific names and types of cookies we use may change from time to time as we improve and update the Impulse Network, we have provided some basic definitions in order to help you better understand this policy.

  • Pixels – A pixel is a small amount of code on a web page or in an email notification that typically work in conjunction with cookies to identify our users and record user behaviour. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
  • Local Storage – Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage, including HTML5, to customize what we show you based on your content consumption and other past interactions with the Impulse Network.
  • Device Identifiers – We also use mobile device and advertising identifiers for the same purposes articulated in this policy, for example to recognise your device when you return to the Impulse Network or otherwise use the Impulse Network.
  • Software Development Kits – We may use third parties including our service providers and business partners who use mobile SDKs to collect information to recognize your device when you return to the Impulse Network. We may use this technology, for instance, to analyse how you interact with the Impulse Network, including content and advertisements, and to enable analytics or other features through mobile devices.

How We Use Cookies

While we use cookies to deliver, measure, and improve the Impulse Network in various ways, the cookies we use generally fall into one of the following categories:

  • Operational – These cookies are necessary to allow us to operate the Impulse Network as you have requested. For example, they let us authenticate your account and recognize what type of subscriber you are, so we can provide you with the Impulse Network accordingly.
  • Security/Abuse – These cookies enable and support our security features, and help us detect malicious or unauthorized activity. We also use cookies to combat fraud and other activity that violates our policies or otherwise degrades our ability to provide the Impulse Network. Cookies also help us fight spam and phishing attacks by enabling us to identify computers or devices that are used to create large numbers of fake Impulse  accounts.
  • Functional/Preferences – These cookies let us operate certain functions of the Impulse Network in line with the choices you make. These cookies enables us to remember you in-between visits. For example, when you continue to use or come back to the Impulse Network, we will recognize your user name and remember your settings and content preferences. Deletion of these types of cookies will result in limited functionality of the Impulse Network until you recreate the cookies by reauthenticating.
  • Performance/Analytics – We use these cookies to monitor and assess how the Impulse Network is performing and where it can be improved. For example, we use these cookies to test different versions of our Impulse Network to learn which features or content users prefer. We also use these cookies to analyse how people access and use our Impulse Network. For instance, we may obtain information about your device and how users engage with the Impulse Network or from email newsletters, including whether you opened or forwarded a newsletter or clicked on any of its content. This information tells us about our newsletters’ effectiveness and helps us ensure that we’re delivering information you find interesting.
  • Personalization/Advertising – These cookies use information about your use of the Impulse Network, such as the pages you visit, the content you view, or your response to ads and emails, so we can recommend content and deliver ads that are more relevant and interesting to you based on criteria like your profile and activity on the Impulse Network. We may also use these cookies to improve reporting on campaign performance, determine how many times people who click on their ads end up taking an action (such as purchasing products), and avoid repeatedly showing ads the user has already seen.
  • Impulse  Marketing – We also work with third party business partners, such as Google and Facebook and Microsoft to track user activity and market the Impulse Network by showing you personalized ads for  products and services on the Impulse Network and third party websites and applications. We also use cookies to prevent subscribers from seeing ads for any Impulse  products they may have already purchased.

Third Party Cookies

We allow certain service providers to place cookies and similar technologies on the Impulse Network for the same purposes listed above, including collecting information about your online activities over time and across different websites and devices in order to provide you with more relevant advertising.

For instance, to help us better understand how people engage with the Impulse Network, we work with third party analytics partners, including Google Analytics. To opt out of Google Analytics, you may install the Google Analytics Opt-Out Browser here. To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page.

You may also encounter cookies and tracking technologies from our third-party marketing service providers, including (1) Facebook to provide advertising services through Facebook’s advertising and marketing Impulse Networks (e.g., Audience Network, Custom Audiences, and Facebook Pixel) and other social networks, and (2) Google to provide advertising services through Google’s advertising and marketing Impulse Networks (e.g., Google AdX, and AdWords). Please refer to the Privacy Policy for how to opt out of cookies from these service providers.

Additionally, we may work with advertising networks and programmatic exchanges to allow us to serve you ads. These third-party ad networks and exchange providers may use third-party cookies, pixels, or similar technologies to collect information, including your device identifier, IP address, or identifier for advertising. The information these third parties collect may be used to help us in providing you with more relevant advertising that we serve on or off the Impulse Network, and as described above.

Third-party cookies are covered by the third parties’ privacy policy.

Your Choices and Controls

Impulse Media Plus Design  is committed to offering you meaningful privacy choices. You have a number of options to control or limit how we, our partners, and other third parties use cookies. However, note that cookies are important to many aspects for the Impulse Network – if you disable cookies, you may not be able to enjoy all of the features of the Impulse Network. To the extent you opt out of personalized advertising using the mechanisms below, you may still receive advertisements when using the Impulse Network, but they will not be tailored to your interests.

Browser Settings

To control cookies, you can modify your settings in most web browsers to accept or deny cookies or to request your permission each time a site attempts to set a cookie. You can also manually delete previously stored cookies at any time. Please note that if you choose to block cookies, doing so may impair the Impulse Network or prevent certain elements of it from functioning.

Device Settings

On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” in your Android phone’s settings. To opt-out of location tracking when using our Apps, you can use the settings of your device. You can disable mobile analytics and bug reporting through these same settings as well.

Impulse  Settings

If you have a Impulse Client  account, you can adjust the following settings to reflect your choices:

  • To control whether we collect certain kinds of analytics and usage information through cookies and similar technologies, you can adjust your settings in the “My Info” tab.
  • If you do not want IMPULSE  to deliver “interest based” or personalized ads for third party products, you can adjust your settings in the “My Info” tab.

If you are unable to see these options, please contact us immediately and we will work to have it resolved.

Additional Controls

For more information about analytics and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page, or Digital Advertising Alliance’s opt-out page.

“Do Not Track Signals”

Your browser settings may allow you to automatically transmit a “Do Not Track” signal. Because there currently isn’t an industry or legal standard for recognizing or honouring DNT signals, we are not configured to respond to them at this time. We await the result of work by the privacy community and industry to determine when such a response is appropriate and what form it should take.

Contact Us

If you have any questions about our use of cookies, please contact us through the Support Centre or at gdpr@impulseinc.com.au

Last updated: 12:57AM 02/01/2019 AEST

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